Sister Cities: The Couture Nears Pinnacle Height In Milwaukee Downtown
Original Article published by Chicago YIMBY
January 8, 2024
Written by: Jack Crawford
The construction of The Couture, a 44-story mixed-use skyscraper at 909 E Michigan Street in Milwaukee, has nearly reached its full height. Barrett Lo Visionary Development oversees this project, which will stand at 507 feet on completion, making it Wisconsin’s fourth tallest building and its highest primarily residential structure.
The Couture will offer 322 residential units in various configurations, including studios, one-, two-, and three-bedroom apartments, and two rooftop loft penthouses. There will be a total of 15 unique floor plan layouts.
The development’s base houses extensive commercial space, including 50,000 square feet of retail space. This three-story section will accommodate a grocery store and around 10,000 square feet of restaurant space with outdoor seating.
RINKA’s design for The Couture features an elliptical shape with a glass curtain wall and white metal paneling. The building includes various amenities such as an outdoor deck and pool, a rooftop deck, secured dog walk areas, public plazas, parks, pedestrian bridges, and 1,100 parking spaces. Additionally, it hosts a two-story transit center that incorporates a station for the expanded The Hop streetcar, marked by a 148-foot-long curved LED wall.
With Findorff Construction as the general contractor, the $190 million project and its connected transit center are expected to open this April.
GDP Group Note:
The Vig Restaurant – Bar will occupy the aforementioned 10,000 SF on the second floor. 8,000 SF will be the interior restaurant and 2,000 SF will be an outdoor patio. The VIG Milwaukee will be opening approximately in April / May 2026.
